SEO For Real Estate Agents
Real estate agents are typically unconcerned with SEO and that’s a mistake. The internet is big business for real estate and when used correctly can equal big gains for you or your company. Most agents list on craigslist, but it’s amazing how many of them don’t even upload good quality pictures to their listings. Presentation means a lot when you’t fishing for commission.
Seo for real estate web sites doesn’t have to be very complicated. It doesn’t even have to be very expensive either. When you’re selling real estate you’re most likely doing it in small areas. This is most likely a maximum of three or four cities worth of driving range.
Local keywords tend to be much cheaper to market to since you’re dealing with less competition. An online business is less likely to be interested in a keyword in your city unless they are also set up in that city. The highest you’d probably want to market is within your state. Anything else is simply too broad for you to bother with.
The good news is that lack of competition means that those keywords will be cheaper for you. This goes for paid search as well if you’re interested in using adwords or adcenter to get some leads. A simple ad like “Real Estate In (your city” could push a buyer to contact your company. Try including your phone number in the ad. They may even call without clicking which means you essentially got that lead for free. As a bonus it makes your ad look more professional to both the buyer and Google.
As far as SEO for your own web site a little bit of link building is not hard to do, but if you don’t have time to learn an SEO company can help you out for a fee. Since your keywords are less work you can probably get it done for a small amount of money as well.
If you’re planning to take on the SEO yourself I would try doing some on page SEO like image tags, heading, page title, and meta tags. Include keywords your buyers would be searching for. For example something like ‘real estate in Tampa’, ‘foreclosures in Tampa’, or ‘real estate agent Tampa’.
You could get a few links by providing articles to directory sites. These are usually free to contribute to and gets you a high quality link. You could also approach other local real estate agents about trading links. These will be very high quality since your industries are related!
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