Using Heat Maps On Your Website

An article by ewoodesign    Comments Off

You may be familiar with general analytics software, but do you know anything about heat maps? Heat maps are used to track visitor activity much the same way as traditional tracking software. However, you can actually see what people are doing with this addition. The reasons for using click maps can abound, but here’s a few examples.

Many affiliate marketers and businesses use heat maps as a way to track visitor movements. A heat map will show you where people are clicking on your site. This may not sound interesting at first, but it can tell you exactly how profitable and useful your pages are to visitors.

If you have a website you most likely have a distinct goal in mind. You may want visitors to click on ads, you may want them to purchase a product, or sign up for your e-mail lists. Heat mapping lends you a hand in helping identify ways to improve those conversions. The stats are in real time so you can exactly what is going on as well.

Let’s say you have an e-mail sign up form at the bottom of your page, but you notice most people don’t get that far down. This information could tell you to add that data above the fold. So, that more visitors will see it.

If you have a landing page for a product your selling you could help identify why you aren’t making conversions. While a page may look perfectly laid out to you it may be confusing visitors. If visitors are clicking away before completing a purchase they may be interested, but are frustrated by your check out process!

Some heat map software will even work with Google analytics so you can get even more data. When you’re trying to make a living online information is kind. It tells you valuable ways to improve user experience and website performance.  Any steps you take here can help lead to better conversions for your product or service.

One of the most important steps of marketing to traffic is filtering them. By this I mean keeping those that convert to sales and weeding out the ones that just waste your time. Heat maps can help you do that by tracking keywords with their designated actions.